goAUPAIR wanted to run a spring promotion, and asked me to create advertisements that would be dramatically different from previous ads created by the company.
I wanted to really create something eye catching and exciting. I began to work with an idea of creating an online treasure hunt for the families and their children. They would be given a treasure map, and have to visit assorted landing pages, complete puzzles and riddles and eventually would complete the viral course and receive a "treasure" of some sort as a reward.
Unfortunately, management decided to do a straight forward promotion, but they did like the look of the graphics that I had designed. An old parchment background, a font in the same vein as "Indiana Jones", reduced fees and a free digital camera to all families that either signed up, or renewed with the agency.
This was the button for the front page of the website
This was an email sent to all of our Inquiry, potential customers and short list families.
This page was sent to all of our families that were up for renewal in the coming months.
This was a postcard that was sent to targeted families in select cities.
The promotion turned out to be quite popular and successful, and I was really happy with the finished project.
No comments:
Post a Comment